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Google released the June 2024 spam update on 20th June. Announcing the update, Google said it could take up to a week to complete.
Google linked to its Search Central documentation on spam updates, where it gives the following advice:
“Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all.
Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.”
Google’s last spam update came in March 2024, together with the March 2024 core update.
Part of that spam update included dealing with site reputation abuse. Google has been issuing manual actions to sites over this and says an algorithmic component will follow in due course.
Google's Danny Sullivan confirmed, in response to a question on X, that the June 2024 spam update was not the algorithmic action on site reputation abuse.
“It’s not. As I’ve shared before, I have ever(y) confidence that when it is, we’ll share about that…”
Read Google’s spam policies in full here: https://developers.google.com/search/docs/essentials/spam-policies
** Update: The rollout completed on 27 June 2024.
