20 years of Google trending searches [infographic]

Posted by Wordtracker on 5 Dec, 2022
View comments Search News
Take a walk back in time and see the top trending searches over the past 20 years.

Visual Capitalist has taken data from Google Trends going all the way back to 2001, to highlight some of the top keyword searches on Google year by year.

Top trends are different from top searches, as they show terms which have taken off with a spike in popuarity. For example, searches for Donald Trump had spectacular growth in 2016. Search volume remained high thereafter, but the term no longer appears on the lists of top trending terms as search growth had plateaued.

The infographic provides a fascinating snapshot of what's caught our attention over the past 20 years.

Source: Visual Capitalist

Recent articles

The end of the SERPs; What might be next for Google and AI
Posted by Owen Powis on 15 August 2026
How to audit site architecture with keyword maps for better rankings
Posted by Brooke Webber on 26 April 2026
SEO, AEO, GEO: Choosing the right optimization approach
Posted by David Abraham on 6 February 2026
The 2026 Guide to Website Architecture, Speed & Crawlability
Posted by Brooke Webber on 26 January 2026
Why AI might just save SEO
Posted by Owen Powis on 13 January 2026