Video company Animoto surveyed 580 consumers to explore the impact video is making on their day-to-day social media habits.
Social media featured highly in where consumers were browsing and discovering new products.
93% said video was helpful when purchasing a product, and Facebook, Instagram and YouTube were the top 3 platforms where consumers find the most new products and services.
Check out the infographic below for key trends, and pointers on how your business can reach these consumers.
Source: Animoto
